what is this?
Seriously! I’ve packaged years of Facebook & Instagram advertising experience into this ridiculously well thought out and affordable course that is specifically designed for bloggers!
YES. THIS IS BUILT BY A FELLOW FASHION AND LIFESTYLE BLOGGER, JUST FOR BLOGGERS.
This course is a culmination of specialized expertise I’ve spent years developing and charge over $1,000 a month to run for retainer clients. But the thing is, I want to start helping more female entrepreneurs, fellow moms doing a side hustle for extra income and the person who knows deep inside that she has what it takes to build an awesome brand.
WHO IS IT FOR?
Until now, bloggers would have to hire an agency or marketing firm to run these types of campaigns for them. Along with that service comes a hefty price tag, a 6 month contract and in most cases, little return on that big investment.
For all the bloggers out there who are passionate about growing your brand and willing to learn how to really leverage social media, this is the course that will teach you a valuable skill that can elevate your brand to the next level.
ALRIGHT, LET’S TALK SPECIFICS
You’re thinking that you’re an Instagrammer and not active on Facebook, so this course can’t possibly be for your audience.
But guess what, how many of your Instagram followers are on Facebook? Probably every single one. And guess what platform you run Instagram ads through? Facebook.
Check out how I used 1 ad and $11.56 in ad spend to increase my website visitors from 68 users to 7,936 in ONE DAY!
The day before I turned my first ad on I had 67 visitors. That’s right, only 67. I had been blogging for 5 months and written less than a dozen blog posts. I was feeling the strain of being told that the key to my success was posting content frequently if not daily.
The need to create an endless library of content left me writing short posts that really only scratched the surface of topics I want to cover.
Do you feel stuck like this too?
Quality content was calling for me so I decided to break the cycle and spent an extra few days writing a piece I really liked and thought people would find useful.
I put it up on my Facebook page (which only had a few hundred followers) and got crickets. Since I already knew Facebook ads from working on client campaigns I thought I would give it a swing and I put a few dollars in ad spend towards promoting it.
$11.56 in ad spend and 7,935 website visitors in 1 day!
The results for my teeny tiny little Facebook ad campaign had a huge effect, more like MASSIVE EFFECT. I remember sitting at the pool when I got my first ping from my WordPress ap saying “Your traffic is booming!” Within the hour I started getting increasing comment notifications.
Honestly, at that point I was still clueless to the fact that all the traffic was coming from Facebook. When I put it together I rushed to my phone because I was certain that I must have screwed up and put a budget of $10,000 instead. I didn’t screw up the budget, I had only spent $6 so far that day.
Can you imagine gaining over 8,000 website visitors in 1 day?
At this point I realized my tiny post was going viral and I didn’t have to do another thing. All the organic sharing took my post the rest of the way. And oh boy did it go ALL THE WAY!
600,718 page requests to server for people read my blog post in 1/2 a day.
Seriously, I barely believe it either but my hosting company sure did!
Going to bed that night I felt like I had won the lottery. I had discovered a system that would let me blog the way I wanted to, grow my audience and scale to massive proportions.
what do i get?
Success with Facebook & Instagram advertising is not just about how to do it but why you need to do it a certain way.
Once you understand how well these ads will serve your brand and your blog, I’m going to walk you through a step-by-step of exactly how you need to build everything in your ad campaign.
After you understand why and how to build your campaign, I’m going to give you a plan to find your best content to promote and how to make even more money off your content that is already producing an affiliate income.
Pixels are the holy grail of Facebook advertising but almost every one of my favorite bloggers (even the really big ones) aren’t pixeling their audience. In this special bonus you’ll learn why pixel are so important, how to get your pixel code, how to install your pixel code and what to do with it once it’s set up.
Learn my most important tip for getting more organic likes, comments and shares on your ad. It improves results on ads that run long term and saves a ton of money in the process.
Master Facebook & Instagram Ads
You've just started your blog and want to find your audience so that you can grow your audience and start to make money on your blog.
You've been in the lifestyle blogging space for a while but want to make more money from your affiliate links and jump a tier in your influencer level.
You already have a big audience but feel the pains of the algorithm update and need a tool to increase your revenue and build stability as the market becomes more saturated.
Even if you are an influencer on Instagram but don’t have a large audience on Facbeook, this advertising platform is still for you. Facebook owns Instagram which means the only way to run Instagram ads is through Facebook. For people who are experienced in running these ads we know how to segment your audience based on platform and provide split tested data to show exactly how successful ads are for each audience and each platform.
A Facebook or Instagram ad for a fashion blogger would basically be anything from your blog or Facebook page that you want to promote outside of the limited number of people who see it organically. If you have a blog post that gets high traffic, or generates high income, then you want to create an ad promoting it.
You can spend as little as $2 a day and run the ads for as short of a period as you want, no commitment. I generally will spend $2-5 a day in ad spend. I also turn the ads on and off throughout the month. Sometimes I’ll run one through a weekend, other times I might skip a month entirely. Once the campaign is built it’s there to turn on and off with the click of a button.
Not at all! The goal in running your ads is to find your ideal audience, especially the people who would probably like you but don’t know about you yet. If you have a fashion blog and think that a lot of Pink Peonies followers would love your blog, you can run your ads directly to her followers. If you think your audience is a mom who is 31, lives in Los Angeles, shops at Nordstroms, has a preschooler, and makes over $80,000 a year – you can also run ads directly to people who fit that profile. Seriously the targeting data Facebook (and as a result Instagram) is insanely powerful.
Yes, absolutely. This is where these ads can really shine when you have the right audience, targeting and objectives.
Great question. To be part of an influencer community with paid opportunities, you most likely have to report your site traffic through a Google Analytics tracking code. That means, the influencer community and brands will see your current site traffic, traffic from social media, social media engagement and even how many clicks your sponsored post received. If you have low traffic on your blog but high followers, likes and comments on social media, brands will want to look at you for only social media sponsorships or think that maybe a metric in social media is being falsely inflated.
If you are interested in learning how to grow your audience and website traffic using Facebook & Instagram ads, you’re in the right place.
Just join the wait list and as soon as we’re done with the finishing touches on the course, you’ll be the first to know.
Anyone who is on the wait list is going to get both early access to the course content and a discount for being an early member. Don’t miss your chance to join the waist list because spaces are limited.
Inside the course are 3 sections and 9 training modules where I teach you everything you need to know to succeed with running Facebook & Instagram ads on your own.
You’re going to learn the best content to promote, how to find the right audience for your content, how to track your website visitors and target people who look just like them on Facebook and Instagram.
I’ll teach you how to determine if a campaign is successful and how to use Facebook and Instagram ads to raise the revenue on your affiliate links. You will also get an inside look at my ad account and the ad campaign that took me from 100 to over 8,300 visitors in one day.
Master Facebook & Instagram Ads