Even if you are an influencer on Instagram but don’t have a large audience on Facbeook, this advertising platform is still for you. Facebook owns Instagram which means the only way to run Instagram ads is through Facebook.  For people who are experienced in running these ads we know how to segment your audience based on platform and provide split tested data to show exactly how successful ads are for each audience and each platform.

A Facebook or Instagram ad for a fashion blogger would basically be anything from your blog or Facebook page that you want to promote outside of the limited number of people who see it organically.  If you have a blog post that gets high traffic, or generates high income, then you want to create an ad promoting it.

You can spend as little as $2 a day and run the ads for as short of a period as you want, no commitment. I generally will spend $2-5 a day in ad spend. I also turn the ads on and off throughout the month.  Sometimes I’ll run one through a weekend, other times I might skip a month entirely. Once the campaign is built it’s there to turn on and off with the click of a button.

Not at all! The goal in running your ads is to find your ideal audience, especially the people who would probably like you but don’t know about you yet.  If you have a fashion blog and think that a lot of Pink Peonies followers would love your blog, you can run your ads directly to her followers. If you think  your audience is a mom who is 31, lives in Los Angeles, shops at Nordstroms, has a preschooler, and makes over $80,000 a year – you can also run ads directly to people who fit that profile.  Seriously the targeting data Facebook (and as a result Instagram) is insanely powerful.

Yes, absolutely. This is where these ads can really shine when you have the right audience, targeting and objectives.

Great question.  To be part of an influencer community with paid opportunities, you most likely have to report your site traffic through a Google Analytics tracking code.  That means, the influencer community and brands will see your current site traffic, traffic from social media, social media engagement and even how many clicks your sponsored post received.  If you have low traffic on your blog but high followers, likes and comments on social media, brands will want to look at you for only social media sponsorships or think that maybe a metric in social media is being falsely inflated.